Case Study
Financial Stability Through Improved Service…
Situation
A hospital in North Carolina bought a piece of equipment with high expectations for the service they would now be able to offer, and for the contribution that service could make to keeping hospital finances on an even keel. On paper, it was a great plan, centered around a great piece of equipment, an unmet need in their region, and skilled people to staff the new area. The equipment worked well, employees used it skillfully, and patients loved the health outcomes and the convenience. However, the equipment was sadly under-utilized. It was starting to look like management had made the purchase decision based on inadequate data about the needs in their region.
Opportunity
A classic case of poor management judgment? The leadership team didn’t believe so. The need still appeared to be great, with many potential patients going unserved, their health and ability to remain active members of their community suffering. The leadership team decided to try something different. They began to look for a way to unleash the potential of the employees working with the equipment to help find a solution.
Solution
After taking a close look at some of their people practices, leaders and line employees decided to add a group of human asset management best practices to their repertoire. They began to actively manage their human assets, rather than just their physical assets. With increased access to information about the equipment’s utilization – and with increased reason to care about that utilization – employees began looking for improvements. Included on the list: new ways to ensure that people knew about the service; phone calls to remind patients about appointments; improvements to unit efficiency – which, happily, also reduced patient waiting time.
Results: Impressive
Within six months, the equipment’s utilization had begun to climb. By the end of the first year of use of providing employees with additional information and reason to care about the outcomes, revenue for the targeted equipment was up 67%.
A sample of employee activities that drove these results
How did they do it?
Through their human assets – through managing their human assets like the assets they are, full of potential, just waiting for the opportunity to release their potential.
Companies are fond of saying “our human assets are our most important assets.” However, people are also the most variable asset. They can give you a lot, a lot more, a little less, or a lot less.
How effectively you manage your human assets is your key to the success of your organization. It all comes down to your people.
After all, it's your people who make the day-to-day decisions that add up to your organization. The quality of the work, the costs, management of the employees who do the work.... It's all about the people. Employees committed to mutual success, employees working together to create customer elation with the process and product …. It’s all about the people.

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